UPCOMING EVENTS IN THE CITY

Aug
12
Sun
2018
FREE Certified Digital Marketing Associate (SCDM-A) on-line certification course
Aug 12 @ 9:00 pm – Dec 31 @ 11:45 pm

Certified Digital Marketing Associate (SCDM-A)

Overview

The SMstudy® Certified Digital Marketing Associate course is tailored to anyone interested in knowing various digital marketing channels; learning key concepts in Digital Marketing as defined in the SMstudy® Guide; and gaining a basic understanding of the Digital Marketing framework that helps to identify the most effective marketing channels for an organization’s products or services in latest e-commerce world. This course is included in the Free Subscription. Upon completion of the coursework, the SMstudy® Certified Digital Marketing Associate exam validates your basic understanding of Digital Marketing. On passing the exam, you will be accredited as a SMstudy® Certified Digital Marketing Associate. You will also be awarded 10 PMI approved PDUs.

Exam Format

  • Multiple choice
  • 40 questions
  • One mark awarded for each correct answer
  • No negative marks for incorrect answers
  • 30 questions must be answered correctly to pass
  • 60-minute duration
  • Online unproctored exam

Audience Profile

Anyone interested in knowing more about Digital Marketing can enroll for this course and exam for free.

Prerequisites

There is no formal prerequisite for this course.

Upon successful completion of the above Certified Digital Marketing Associate e-learning class and passing on-line examination with e-certificate, participants can claim 1 professional development point toward maintenance of your CPIM/ CFPIM/ CSCP/ CLTD designation for passing the examination with this optional physical certificate of completion (chargeable for shipping and handling cost).

APICS Certificate of Completion

Aug
17
Fri
2018
CoCoon Smart Talk: UX Research for Startups @ CoCoon
Aug 17 @ 12:00 pm – 2:00 pm

What is CoCoon Smart Talk?

CoCoon Smart Talk is a monthly event dedicated to broadening people’s imagination, creating impact, and making new connections. Inspiring speakers will share their journey and insights in this meetup.

Takeaways

In a generation that is so deeply rooted into technology, we often hear the buzzword “UX” but many of us do not fully understand the significance or even know the meaning behind the two letters. This month we have invited Andrea Wong to unpack the mysteries behind these two letters.

  • What is user experience?
  • What is this “user experience research” thing? How does it differ from market research?
  • Why should you care? (I’ll go over benefits with hardware, software and service design case studies)
  • How to do UX research when you don’t have enough $$$, time, and people – practical takeaways you can apply right away

Who Should Join

  • Anyone who wants to know what or know more about user experience
  • People/Startups who would like to utilise user experience in their careers
  • Companies that would like to leverage their services through improving user experience

Run Down

12:00 – 12:20 Registration

12:20 – 13:20 Workshop + Q&A

13:20 – 13:30 Break/Lunch

13:30 – 14:00 CoCoon Market + Networking

What is CoCoon Market?

CoCoon Market is our online job platform where startups regularly post about job opportunities. If you are interested, we would love for you to share more with us about what talents your business is looking for and potentially help to connect the dots as this is one of our primary goals here at CoCoon!

Speakers

Andrea Wong

UX Researcher

Andrea is a cross-cultural qualitative user experience (UX) researcher focused on making Google products more accessible for users with disabilities. Previously, she worked across product teams in Google Apps on accessibility and in Localization, where she focused on delivering a native experience for the next billion users.

She has consulted for startups in a variety of industries in Silicon Valley and China, and is an UX mentor at IndieBio, the world’s largest seed biotech accelerator.

Previously she worked in Shanghai, where she advised MNCs on their China corporate communications strategies, led country strategy for a global nonprofit, and ran a lifestyle media web and print platform.

Andrea has led research to create a startup’s MVP; designed an e-learning foundation’s China strategy from the ground up to reach 7,000 kids in 1 year; helped define stakeholder communications for a $13 billion merger; and crafted content for a social gaming startup twice featured in the Apple App Store.

She has a B.A. in Psychology from Skidmore College and a M.S. in Human Factors in Information Design from Bentley University.

Asia PropTech Innovathon
Aug 17 @ 6:00 pm – Aug 19 @ 5:00 pm
Asia PropTech Innovathon @ Hong Kong Island | Hong Kong

Asia PropTech Innovathon is a business innovation focused hackathon held in Hong Kong on 17 – 19 of August at Campfire (Taikoo), bringing together real estate leaders, tech experts, investors, and academia to design innovative solutions for the Asian real estate industry.

Visit our website for more details and updates:
www.innovathon-asiaprop.tech

Aug
19
Sun
2018
比特幣 (Bitcoin) 及區塊鏈 (Blockchain) 理論入門課程
Aug 19 @ 2:30 pm – 9:30 pm

隨著區塊鏈技術不斷成熟,愈來愈多知名國外大學及國家政府機構研究區塊鏈技術的開發。這是一個全新的科技革命,像互聯網初誕生的時候一樣。公營及私營機構都投入大量的資金和優秀的人材進入區塊鏈。這會進一步衍生出更多成功的區塊鏈項目。很多人想更了解區塊鏈,但區塊鏈是由電腦學、經濟學和加密學等複雜學科結合而成,令很多專業用詞亦很難理解。本課程以理論角度為中心出發,用多圖多例子的方式進而由簡入深理解比特幣和區塊鏈的發展。

區塊鏈理論上可以改變世界嗎?是什麼特性改變到這個世界?這個世界會如何被改變呢?

區塊鏈造就了很多以往不可能做到的事情,這些事情造就了驚人的區塊鏈項目。要擁有區塊鏈思維才可能判斷什麼項目適合對接區塊鏈。

如果你是 IT、供應鏈、醫療、法律、金融、地產、保險、物流、賭博等香港大行業的話,你應該已經聽說你的生意已經被企業區塊鏈所影響,但你知道該如何裝備自己嗎?

透過本課程,你會學會基礎區塊鏈思維及判斷項目是否合適做區塊鏈上的對接。

https://www.systematic.com.hk/bitcoin-blockchain-theory-introduction.htm

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