When starting an AdWords campaign, online advertising in Google (using targeting keywords) can narrow down basic bidding factors like location and simple demographics. But when it comes to more refined elements, you’re shooting blind.
In this session, the digital marketing guru Francesco will show
– how every business can effectively grow advertising in Google with the adoption of the right practices for the maximization of the ROI
– provide knowledge on the tools that should be used in order to limit as much as possible unwanted clicks and budget waste
Francesco has more than 11 years of working experience in IT and Online Business. He has worked in IBM, Google and other companies, leading the incubator-oriented enterprises to develop market strategies to promote corporate profits. Francesco can be fairly defined a digital marketing guru, he has 7 years of experience in SEM/SEO/Online Advertising and Sales with Google.
During this period he has managed the online reputation for major brands like Mitsubishi, Ferrari, Louis Vuitton, P&G and set up sales teams for Google in different geographies. Francesco has had the opportunity to work with major digital agencies such as Universal Mc Cann, Ogilvy and Mindshare.
Francesco is Google AdWords/ Analytics and Facebook Blueprint certified. In addition to that he also attended the IBM international sales school in 2006 and completed the Stanford University Project Management Online Education Program in 2011.
Francesco has lived in Asia-Pacific for 6 years and in 2017 has co- founded the digital agency “Digital Nomads Hong Kong”, www.digitalnomadshk.com .