Nam Wo Hong Building
148 Wing Lok St, Sheung Wan
According to a report made by Hootsuite and We Are Social on the 2018 Eastern Asia internet trends, there are 5.8 million Facebook active users in Hong Kong. Each of them spend at least 2 hours every day on the social network. Facebook has also recently launched “Watch” in Hong Kong, its streaming video service which has more than 50 million users in US. Soon “Watch” will become one of the main social channels available to advertisers.
When you start an advertising campaign in Facebook it’s important to set up the right tracking system to measure and analyse the results. In this course we will have a deeper look at “Facebook Pixel” and the right way of defining the “Events”. We will also discuss which campaign type you should use to reach your objectives and how to create the right audience specifically tailored around your targets. Last but not least we will spend time in understanding how to test the different ads creatives in order to improve performance and conversions.
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